ATTN: Fitpros and Nutrition Coaches!
ATTN: Fitpros and Nutrition Coaches!
From 'No' to 'When Do We Start?':
Transform Your Sales Calls into Natural, Deal-Closing Conversations
From 'No' to 'When Do We Start?': Transform Your Sales Calls into Natural, Deal-Closing Conversations
Without Having a Huge Following, Going Viral, or Needing a Massive List of Leads
Get Instant Access to
Close Won Academy
Exclusively For For FitPros & Nutrition Coaches
ONLY $97/Month
Month to Month Cancel Anytime
Get Instant Access to Close Won Academy & Unlock 25 Sales Mastery Tools Built Exclusively for Fitpros Worth $9,997
100% Secure 256-Bit Encrypted Checkout
Inside The Close Won Academy...
You’ll Find The Exact
Same Principles That
I’ve Used To…
create
Create Multiple Million-Dollar Generating Businesses in 3 Different Industries
coach
Coach Over 1,000 Fitpros and Nutrition Coaches to Consistently Close High-Ticket Offers
grow
Help Grow an 8 Figure Nutrition Coaching Company — From $300K / Month to $1MM / Month
generate
Turn Struggling Sales Teams Into Top Closers – Generating 80M Dollars In Sales
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
Inside The Close Won Academy...
create
Create Multiple Million-Dollar Generating Businesses in 3 Different Industries
COACH
Coach Over 1,000 Fitpros and Nutrition Coaches to Consistently Close High-Ticket Offers
GROW
Help Grow an 8 Figure Nutrition Coaching Company — From $300K / Month to $1MM / Month
GENERATE
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
What’s Inside The "Close Won Academy"?
What's Included
Here’s everything you get
for ONLY $97/month
- SECTION 1: The secrets of a top 1% sales professional that will teach you how they structure their conversations to prevent objections, build trust, and turn skeptical leads into eager buyers.
- SECTION 2: A complete suite of 25 sales & setting assets, including scripts, Revenue trackers, KPI trackers for sales & setting to streamline your sales process, handle sales conversations more smoothly, and overcome objections before they even happen.
- SECTION 3: The pre-call prep secrets that help you enter every sales call fully prepared and confident in your pricing. No more surprises or feeling caught off guard — just a smooth, authentic conversation between you and your prospect.
- SECTION 4: The complete guide on how to create a predictably scalable offer to multiply your revenue and fill your pipeline with steady, qualified sales opportunities.
- SECTION 5: The “6 Step to Close Won Framework” book to guide you step-by-step from cold lead to closed client.
- SECTION 6: The “Cold to Closed” sales script that will help you masterfully move prospects from cold leads to excited clients, who are ready to invest in your high-ticket offer without feeling pushy.
- SECTION 7: Advanced NLP techniques for diffusing false beliefs, allowing you to navigate objections and shift limiting beliefs, so your prospects feel confident in saying “yes.”
- SECTION 8: Priceless breakdowns of 6 successful sales calls where you can watch money being collected in action and learn how to turn difficult conversations into closed deals. (Nothing better than seeing exactly how it’s done in the real world, right?)
-
SECTION 9: Access to 25 Lessons on NLP-S (Neuro-Linguistic Programming for Sales) To help you identify prospects dominant buying motives with ease, build trust and rapport while learning how to make your questions hit their emotional targets buy using the 5 tonalities of Sales. No more struggling to connect or wondering what to say next.
- SECTION 10: The Art of Diffusing Objections that will help you build the skills to transform objections into opportunities and turn skeptical prospects into enthusiastic clients.
- SECTION 11: Breakdown of 11 lessons on how to train your team to generate and set high-quality appointments that lead to closed sales, so you don’t have to fuel the growth of your business on your own.
- SECTION 12: The Story Booking Method will show you how to craft compelling stories and turn them into content that activates your hidden hot network (those potential clients who are ready to buy but just haven’t been engaged yet), making booking calls from Instagram and Facebook stories easier than ever.
- SECTION 13: The Setter Script Framework - P.O.P & A.C.A so you can feel confident in consistently setting sales appointments that convert into real clients.
- FREE BONUS: LIVE Weekly Sales Accelerator Calls—sessions where you receive personalized, expert feedback on your sales and setting approach. Each week, you'll identify areas for improvement, fine-tune your strategy, and gain the insights needed to consistently close more deals.
- FREE BONUS: When you join the Academy, you’ll gain exclusive access to a community of fellow Fitpros and coaches who are on the same journey. With this network of support, you’ll never feel stuck or isolated again.
- SECTION 1: The secrets of a top 1% sales professional that will teach you how they structure their conversations to prevent objections, build trust, and turn skeptical leads into eager buyers.
- SECTION 2: A complete suite of 16 sales & setting assets, including scripts, Revenue trackers, KPI trackers for sales & setting to streamline your sales process, handle sales conversations more smoothly, and overcome objections before they even happen.
- SECTION 3: The pre-call prep secrets that help you enter every sales call fully prepared and confident in your pricing. No more surprises or feeling caught off guard — just a smooth, authentic conversation between you and your prospect.
- SECTION 4: The complete guide on how to create a predictably scalable offer to multiply your revenue and fill your pipeline with steady, qualified sales opportunities.
- SECTION 5: The “6 Step to Close Won Framework” book to guide you step-by-step from cold lead to closed client.
- SECTION 6: The “Cold to Closed” sales script that will help you masterfully move prospects from cold leads to excited clients, who are ready to invest in your high-ticket offer without feeling pushy.
- SECTION 7: Advanced NLP techniques for diffusing false beliefs, allowing you to navigate objections and shift limiting beliefs, so your prospects feel confident in saying “yes.”
- SECTION 8: Priceless breakdowns of 6 successful sales calls where you can watch money being collected in action and learn how to turn difficult conversations into closed deals. (Nothing better than seeing exactly how it’s done in the real world, right?)
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
get instant access to lessons I Paid over six figures For
get access to lessons worth over six figures
I Know You Might Be Wondering…
‘Will This Work For Me?’
I Know You Might Be Wondering… ‘Will This Work For Me?’
If you are a Nutrition Coach or Fitpro… The simple answer is “YES”.
You don't need to be a sales person, or have a huge following to make high-ticket sales.
Let me assure you, the specifically tailored sales techniques aren’t about:
If you are a Nutrition Coach or Fitpro… The simple answer is “YES”.
You don't need to be a sales person, or have a huge following to make high-ticket sales.
Let me assure you, the specifically tailored sales techniques aren’t about:
- Using high-pressure tactics to strong arm prospects
- Memorizing a boring script fearing you don’t say the right thing
- Or relying on a massive audience that you don’t yet have.
Everything you need to learn to get someone to pay you their hard-earned money is about having a conversation that helps them see the value in their TRANSFORMATION, all on their own.
“Close Won Academy” is not like anything you've tried...
This is not like anything you've tried...
It’s not the sales-y tactics that you’ve been taught before...
The problem with these outdated tactics is that they put all the pressure on you, the coach, to do the heavy lifting.
The old methods are rooted in convincing—where you feel like you have to push prospects to see the value you offer, and justify your pricing.
This not only creates resistance for your prospect but also leads to burnout and frustration for you after each failed attempt.
Why? Because you’re constantly playing defense, reacting to objections and questions, rather than guiding the conversation in a way that leads to a natural close.
And lastly, you don’t need a huge following to make sales.
Even if you had a massive list of leads, without the right selling framework, you would still find yourself struggling to close those leads effectively.
Which means those potential clients would likely end up right in the hands of your competitors.
But that ends today with all the resources and training you receive when you join the Close Won Academy…
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
How does “Close Won Academy” work?
If You Want to Close
High-Ticket Clients
Without Lowering Your Prices, Chasing Leads, or
Battling Objections at Every Turn...
Without Lowering Your Prices, Chasing Leads, or Battling Objections at Every Turn...
You Must Master Transformational Level Selling
If you want to close high-ticket clients without lowering your prices, chasing leads, or battling objections at every turn, you must master transformational level selling
Everything inside the Close Won Academy is built around NLP or Neuro-Linguistic Programming.
And it forms the foundation of Transformational Level Selling.
So, what is Transformational Level Selling?
So, what is Transformational Level Selling?
In high-ticket Coaching Sales, there are three levels of selling...
In high-ticket selling, there are three levels of selling...
Level One
Surface Level
Surface Level
Surface Level is where clients are focused on price and demand the lowest cost.
Your prospects compare you to everyone else, and when price is the only factor, it becomes a race to the bottom. This is where you get stuck undercharging for your services and feeling frustrated because your clients don’t see your true value.
Level two
Action Level
Action Level
Action Level is where clients start to see the value of taking action but haven’t fully committed.
Your prospects see the value in working with you, but they still have doubts.
They’re hesitant, asking questions like “Can I really afford this?” or “Will this actually work for me?” You’re constantly battling objections and feeling like you are the one that needs to convince them to invest.
Level three
Transformation Level
Transformation Level
👉 Are you ready to...
STOP chasing clients, STOP lowering your prices, &
STOP Convincing people to work with you?
STOP chasing clients, STOP lowering your prices, & STOP Convincing people to work with you?
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
Client testimonials
Client testimonials
Listen to what just a few of
my clients have to say
Listen to what just a few of my clients have to say
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
Here’s a Closer Look At The Difference
Here’s a Closer Look At The Difference
Transformational Level Selling vs. What You’re Doing Now
This will show you exactly why you’re struggling to close prospects to your coaching program
Your Old School Selling Framework
You’re Probably At Surface or Action Level
Selling Framework Of The Top 1%
Transformational Level Selling
#1 You Ask Surface-Level Questions
During your call, you ask questions like, “What’s your budget?” or “How often do you want to train?”
These questions feel safe, but they only scratch the surface.
What happens next?
Your prospect gives a quick surface level answer, focusing on price. The deeper value behind your offer is never uncovered.
#2 You Battle The Objections
Then, you hear: “I need to think about it.”
You try to counter with more details, maybe a discount or follow-up, but the more you push, the more resistant they become.
They ask for more time, and suddenly, you’ve lost control of the conversation.
#3 You Shift Your Focus on Features
You start explaining all the features of your program—sessions, meal plans, and support.
You’re thinking, “Surely this will win them over,” but they’re not connecting. They see the features, not the transformation, and price becomes the only factor.
#4 You’re On Chase Mode
You follow up with emails, hoping they’ll change their mind. You’re chasing them, offering more incentives, but it feels like you’re begging.
They smell your desperation like a stinking cologne so they either ghost you or decline politely, leaving you frustrated.
#5 You Attempt to Save the Sale At All Cost
Desperately, you lower your prices, maybe even add in extra sessions for free in a last-ditch attempt to win the sale.
Yet, they still hesitate, or worse, say no.
Even if they agree, you feel undervalued, giving away your expertise for far less than it's worth.
#1 You Start by Uncovering Deep Pain Points
Instead of focusing on surface-level questions like “What’s your budget?”, you dive deep like a world-class doctor. You ask questions like, “Where is it hurting the most?” or “What’s the impact of this on your life?”
By doing this, you guide the conversation towards uncovering the core pain points that matter most to your prospect.
#2 You Create Polarity Between Pain and Possibility
As you ask the right questions, you create a stark contrast between where the prospect is now (their pain) and where they want to be (their desired transformation). You help them feel the urgency of change and the cost of inaction.
Just like a doctor diagnoses pain before offering a solution, you gather all the information needed to address their core concerns.
#3 You Guide Them to the Solution Without Pressure
With the pain and possibility laid out, you guide the conversation without pressure or pushiness. You present your offer as the pathology to fix their problem. The focus is not on selling features but on showing them how your solution will transform their life.
#4 You Build Trust Through Confident, Calm Assurance
Rather than trying to convince, you come in calm, assertive, and confident, like a doctor in an exam room. You guide your prospect with certainty that your offer will solve their issues. This puts you in control of the conversation, leading the prospect to trust your expertise.
#5 You Lead to an Objection-Free Close
By the time you’re done, there’s no need to handle objections—they’ve already been resolved through your careful questioning and empathetic understanding of their pain points.
The decision feels natural and easy for the prospect, who is now ready to say “yes” because they’ve already seen the value of the transformation.
See The Difference? Which Framework Would You Rather Use?
Would you prefer the old way—constantly chasing clients, battling objections, and lowering
your prices just to close the deal?
Or would you rather use the Transformational Selling Framework taught inside the
Close Won Academy, where you guide your prospects effortlessly to a “yes,” without stress, pushback, or price drops?
Would you prefer the old way—constantly chasing clients, battling objections, and lowering
your prices just to close the deal?
Or would you rather use the Transformational Selling Framework taught inside the Close Won Academy, where you guide your prospects effortlessly to a “yes,” without stress, pushback, or price drops?
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Here’s a Closer Look At The Difference
Here’s a Closer Look At The Difference
Transformational Level Selling vs. What You’re Doing Now
This will show you exactly why you’re struggling to close prospects to your coaching program
Your Old Selling Framework
(You’re Probably At Surface or Action Level)
#1 You Ask Surface-Level Questions
During your call, you ask questions like, “What’s your budget?” or “How often do you want to train?”
These questions feel safe, but they only scratch the surface.
What happens next?
Your prospect gives a quick surface level answer, focusing on price. The deeper value behind your offer is never uncovered.
#2 You Battle The Objections
Then, you hear: “I need to think about it.”
You try to counter with more details, maybe a discount or follow-up, but the more you push, the more resistant they become.
They ask for more time, and suddenly, you’ve lost control of the conversation.
#3 You Shift Your Focus on Features
#4 You’re On Chase Mode
You follow up with emails, hoping they’ll change their mind. You’re chasing them, offering more incentives, but it feels like you’re begging.
They smell your desperation like a stinking cologne so they either ghost you or decline politely, leaving you frustrated.
#5 You Attempt to Save the Sale At All Cost
Selling Framework Of The Top 1%
Transformational Level Selling
#1 You Start by Uncovering Deep Pain Points
Instead of focusing on surface-level questions like “What’s your budget?”, you dive deep like a world-class doctor. You ask questions like, “Where is it hurting the most?” or “What’s the impact of this on your life?”
By doing this, you guide the conversation towards uncovering the core pain points that matter most to your prospect.
#3 You Guide Them to the Solution Without Pressure
With the pain and possibility laid out, you guide the conversation without pressure or pushiness. You present your offer as the pathology to fix their problem. The focus is not on selling features but on showing them how your solution will transform their life.
#4 You Build Trust Through Confident, Calm Assurance
#5 You Lead to an Objection-Free Close
See The Difference? Which Framework Would You Rather Use?
See The Difference?
Which Framework Would You Rather Use?
Would you prefer the old way—constantly chasing clients, battling objections, and lowering your prices just to close the deal?
Or would you rather use the Transformational Selling Framework taught inside the Close Won Academy, where you guide your prospects effortlessly to a “yes,” without stress, pushback, or price drops?
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
who I am and why you should listen to me…
who I am & why you should listen to me?
My name is nick ross and
i'm the founder of "close
won academy"
My name is nick ross and i'm the founder of "close won academy"
I’ve helped over 1,000 nutrition coaches and fitpros close high-ticket offers using my Transformational Level Selling Framework, built on Neuro-Linguistic Programming (NLP).
This system has empowered these nutrition coaches and fitpros to close high-ticket clients without chasing, begging, or lowering their prices.
But I wasn’t always a confident salesperson.
Eight years ago, my life took a sudden turn...
After being diagnosed with cancer and facing A 50/50 chance of survival...
After being diagnosed with cancer and facing A 50/50 chance of survival...
I HIT ROCK BOTTOM
During this time, I was forced to completely change my health, mindset, and life.
And guess what? A nutrition coach played a pivotal role in my transformation and saving my life; helping me to regain control of my health.
That experience opened my eyes to the power of transformation—not just in health, but in business as well.
After being diagnosed with cancer and facing A 50/50 chance of survival...
After being diagnosed with cancer and facing A 50/50 chance of survival...
I HIT ROCK BOTTOM
During this time, I was forced to completely change my health, mindset, and life.
And guess what? A nutrition coach played a pivotal role in my transformation and saving my life; helping me to regain control of my health.
That experience opened my eyes to the power of transformation—not just in health, but in business as well.
Once I regained my health...
I joined the Nutritional Coaching Institute as their Sales Director.
There, I helped scale the company’s monthly revenue from $300K to over $1M, transforming it into an 8-figure-a-year business.
Which is when I realized that the key to high-ticket sales wasn’t about convincing or chasing—it was about helping clients realize the change you help them create in their lives; even before the sales conversation starts.
Now, You Might Be Asking Yourself...
Now, You Might Be Asking Yourself...
Why Am I Offering “Close Won Academy” for Just $97? What’s the Catch?
After all, I’m giving you access to a system that would typically cost thousands
The truth is, I want to give fitness and nutrition coaches the greatest gift of all: to be the coach whose name appears in someone’s testimonial as the one who changed their life.
I’ve been on the receiving end of that transformation—a coach changed my life, and now I want to help you become that person for your clients.
There’s no better feeling than knowing you’ve made a real impact, and that’s why I’m offering this training to you, at an affordable price. My goal is to help you master the sales and setting process that will unlock more business growth and the impact that comes along with it.
Now, I’m bringing these exact trainings into the Close Won Academy so you can stop chasing leads, stop lowering your prices and undermining your value, and start confidently closing high-ticket clients who are excited to work with you, which means you can focus on what you love most… helping people transform.
Exclusively for FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
is this really effective?
is this really effective?
Don’t Take My Word For It – Here’s What Other Fitpros Like You Have To Say
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
Still unsure if this is for you?
Still unsure? Your Decision is 100% Risk Free
This Offer Is Backed By Our
30-Day No Questions Asked
Money-Back Guarantee
This Offer Is Backed By Our 30-Day No Questions Asked Money-Back Guarantee
By now, you’re probably thinking seriously about joining the Close Won Academy, but maybe you’re still hesitating.
Maybe you’ve tried other programs before—invested in other solutions that promised to help you close more clients—only to be disappointed when things didn’t work out the way you hoped.
We’ve all made decisions like that before, but let me tell you…
Don’t let a bad decision burn you twice by letting it stop you from making a better one now.
When you let past failures hold you back, you’re not just missing out on a new opportunity—you’re allowing that old mistake to keep you stuck, repeating the same cycle of frustration and missed chances.
Look, I understand you have fears. You’re wondering, “What if this is just like the others?” And I totally get that.
So how about I take all the risk?
By now, you’re probably thinking seriously about joining the Close Won Academy, but maybe you’re still hesitating.
Maybe you’ve tried other programs before—invested in other solutions that promised to help you close more clients—only to be disappointed when things didn’t work out the way you hoped.
We’ve all made decisions like that before, but let me tell you…
Don’t let a bad decision burn you twice by letting it stop you from making a better one now.
When you let past failures hold you back, you’re not just missing out on a new opportunity—you’re allowing that old mistake to keep you stuck, repeating the same cycle of frustration and missed chances.
Look, I understand you have fears. You’re wondering, “What if this is just like the others?” And I totally get that.
So how about I take all the risk?
Here’s my promise to you…
Join the Close Won Academy today, go through the training, and apply just the transformational selling strategy during your next sales call.
If it improves how you communicate with your prospect, disarm objections before they even happen, and control the conversation (and I’m confident it will), you’ll start closing high-ticket clients in no time.
The best part? You’ll finally feel like you’re in control of your business and no longer asking for pennies on the dollar.
But if it doesn’t change the way you communicate at all, and you’re still slashing prices so you can close the deal, just reach out to me, and I’ll refund every penny—no questions asked.
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
Which Path Are You Taking?
Which Path Are You Taking?
Right Now, You Have
Two Options...
Instead of relying on guesswork, chasing leads, and hoping for the best, you’ll follow a proven framework—a systemized process that delivers consistent, repeatable results.
With this framework, you’ll start booking more calls, converting more clients, and transforming more lives by becoming the best sales communicator possible.
Imagine no longer battling objections but preventing them altogether.
You’ll gain the tools and mindset to confidently lead conversations, guiding your prospects to see the value in your offer—on their own.
And here’s the bigger picture…
The demand for fitness and nutrition professionals is skyrocketing. 69% of Americans are overweight, and 31% are considered obese—that’s 113 million people who need help transforming their health.
That means there are more clients than ever waiting for someone like you to guide them.
And when you join the “Close Won Academy”, you’ll have the opportunity to establish yourself as the go-to solution.
You won’t just make an impact on someone’s life—you’ll also guarantee yourself a consistent, reliable income.
The choice is simple: You can either stay stuck in the same frustrating cycle of hustle and burnout, or step into a new way of selling—one that gives you confidence, control, and consistent income.
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
You scrolled all the way, didn’t you?
You scrolled all the way, didn’t you?
Here’s a Quick Summary Of
Everything You Need To Know
About The "Close Won Academy"
Don’t worry, I get it! You’re ready to skip the details and dive right into action.
Here’s what you’ll get for only $97/month.
section one
Top 1% Secrets to
Sales Mastery
You’ve been putting in the work—showing up for sales calls, following scripts, handling objections—but it still feels like you’re missing something.
Prospects keep saying “I need to think about it,” or worse, you’re ghosted entirely. It’s frustrating, and it’s costing you high-ticket clients and revenue.
The Top 1% Secrets to Sales Mastery gives you access to the exact strategies used by the top 1% of sales professionals.
You’ll learn how to confidently lead sales conversations, attract high-ticket clients, and close deals without ever feeling like you're begging for business. Start closing deals like the pros and watch your revenue grow.
section two
Close Won Toolkit: 25 Sales & Setting Assets
If you're stepping into sales calls feeling underprepared, unsure of how to steer the conversation or handle objections.
The Close Won Toolkit will give you 25 Powerful assets-scripts, Revenue trackers, KPI trackers, checklists and templates—designed to equip you with everything you need before stepping into any sales conversation.
With these tools, you’ll handle objections confidently, guide prospects smoothly and ultimately close more deals with less effort.
section three
The Ultimate Pre-Call Playbook
Have you ever been caught off guard during a sales call, scrambling to answer tough questions or respond to objections? You’re not alone.
We’ve all been there. And let me tell you, even the best opportunities can slip away if you’re unprepared.
The Ultimate Pre-Call Playbook is your solution to making sure both you and your prospects are prepared so that never happens again.
section four
Predictable Revenue Multiplier
Tired of unpredictable sales months? One minute you're celebrating a big win, and the next, you're wondering where your next client is coming from.
The inconsistency is frustrating, and it's holding you back from scaling your business.
The Predictable Revenue Multiplier is your step-by-step system for generating steady, reliable revenue.
This proven offer will help you craft irresistible high-ticket offers that consistently fill your pipeline, so you can stop stressing over your sales.
section five
The “6 Steps to Close
Won Framework” Book
Closing high-ticket clients shouldn't feel like a shot in the dark, yet for many coaches, it does.
You’re unsure of the exact steps needed to take a cold lead and turn them into a paying client, and without a clear framework, you're left guessing and hoping for the best.
Let us provide you with a proven process to guide you from initial contact to a successful close.
The six steps inside this book will teach you how to lead conversations confidently, handle objections like a top 1% salesperson, and close more deals consistently.
section six
The Cold to Closed Sales Script
Reaching out to cold leads can feel like walking into a conversation blind. You’re unsure of how to get past the initial resistance, and it’s hard to know what to say to turn a cold lead into a paying client.
Let’s change that with the Cold to Closed Sales Script where you’ll learn exactly what to say at every stage of the conversation to break down resistance and guide your prospect toward a confident “yes”.
section seven
NLP Mastery: Shattering False Beliefs
Your prospects come to you with deep-seated doubts and limiting beliefs—whether it's about your offer, their ability to succeed, or the value of your program.
These mental blocks can make closing the deal feel like an uphill battle, as you're constantly fighting against objections rooted in fear or uncertainty.
To counter that, you’ll learn how to use Neuro-Linguistic Programming (NLP) to reframe and dissolve these limiting beliefs before they ever become objections.
section eight
Sales Call RECORDING
& Breakdown Vault
The best way to learn how to close more deals is by watching real pros in action. Theory and advice can only take you so far—you need to see what actually works in live situations.
With the Sales Call Breakdown Vault, you’ll get access to six real sales calls, broken down step-by-step. So you can see how top performers handle tough objections, steer conversations, and turn hesitant prospects into paying clients.
section nine
THE NLP-Sales Supercharger
Ever feel like your sales conversations hit a wall? You’re talking, but the prospect just isn’t connecting with what you’re saying, leaving you stuck and unsure of how to guide them toward a decision.
The NLP-Sales Supercharger changes all of that.
Using Neuro-Linguistic Programming, you can now influence decisions at a subconscious level through a specific line of questioning, build trust faster, and create emotional connections that lead to natural, confident closes.
With NLP, you’ll be able to turn even the toughest sales conversations into wins without feeling like you’re pushing too hard.
section ten
The Storybooking CONTENT Method
Ever wonder why some coaches can instantly book calls on social media without having a huge following?
The difference isn’t just in what they offer—it’s in how they tell their story.
Without sharing compelling client wins and social proof that speaks to your prospects' emotions, your setting processes can fall flat, no matter how great your offer is.
But with the Storybooking Method, you’ll learn how to turn your personal journey and client wins into a story that builds trust, establishes credibility, and highlights the transformation you can provide—so your prospects aren’t just interested, but ready to book a call with you.
section eleven
POP & ACA Appointment
Setting Framework
Setting appointments that actually convert into high-ticket clients can feel like a constant struggle. You might get prospects on the phone, but turning those calls into serious opportunities can feel like an uphill battle.
Inside the “Close Won Academy”, you’ll get access to an Appointment Setting Framework used by 8-Figure brands to learn how to properly qualify prospects, humanize your setting conversations, position your offer effectively, and ensure that each conversation sets you up for success.
section twelve
You’ve probably experienced it before—everything seems to be going well in the conversation, and then your prospect throws out an objection that completely derails the sale.
Whether it’s about price, timing, or value, handling objections can feel like you're scrambling to save the deal.
So, how do you deal with that situation? That’s exactly what you’ll learn from The Art of Diffusing Objections.
You’ll learn how to guide the conversation in a way that anticipates and addresses concerns naturally, turning objections into new opportunities to close the sale.
Weekly Sales & Setting Accelerator Calls W/ NICK ROSS
Without real feedback, it's hard to know what’s working and what’s holding you back.
You may be putting in the effort, but without guidance, you’re likely repeating the same mistakes, missing out on chances to improve, and struggling to reach your full potential as a master sales communicator.
When you join the “Close Won Academy”, you’ll get access to LIVE Weekly Sales Accelerator Calls—sessions where you receive personalized, expert feedback on your sales and setting approach. Each week, you'll identify areas for improvement, fine-tune your strategy, and gain the insights needed to consistently close more deals.
FREE bonus SECTION
Access To An Exclusive GROUP Chat
For SALES Support and Networking
When you join the Academy, you’ll gain exclusive access to a community of fellow Fitpros and coaches who are on the same journey.
This exclusive chat group gives you the space to ask questions, share wins, and receive real-time advice from those who understand exactly what you’re going through.
With this network of support, you’ll never feel stuck or isolated again—there’s always someone ready to help you move forward.
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
You scrolled all the way, didn’t you?
You scrolled all the way, didn’t you?
Here’s a Quick Summary Of Everything You Need To Know About The “Close Won Academy”
Don’t worry, I get it! You’re ready to skip the details and dive right into action.
Here’s what you’ll get for only $97/month.
section one
Top 1% Secrets to Sales Mastery
You’ve been putting in the work—showing up for sales calls, following scripts, handling objections—but it still feels like you’re missing something.
Prospects keep saying “I need to think about it,” or worse, you’re ghosted entirely. It’s frustrating, and it’s costing you high-ticket clients and revenue.
The Top 1% Secrets to Sales Mastery gives you access to the exact strategies used by the top 1% of sales professionals.
You’ll learn how to confidently lead sales conversations, attract high-ticket clients, and close deals without ever feeling like you're begging for business. Start closing deals like the pros and watch your revenue grow.
section two
Close Won Toolkit: 25 Sales & Setting Assets
If you're stepping into sales calls feeling underprepared, unsure of how to steer the conversation or handle objections.
The Close Won Toolkit will give you 25 Powerful assets-scripts, Revenue trackers, KPI trackers, checklists and templates—designed to equip you with everything you need before stepping into any sales conversation.
With these tools, you’ll handle objections confidently, guide prospects smoothly and ultimately close more deals with less effort.
section three
The Ultimate Pre-Call Playbook
Have you ever been caught off guard during a sales call, scrambling to answer tough questions or respond to objections? You’re not alone.
We’ve all been there. And let me tell you, even the best opportunities can slip away if you’re unprepared.
The Ultimate Pre-Call Playbook is your solution to making sure both you and your prospects are prepared so that never happens again.
section four
Predictable Revenue Multiplier
Tired of unpredictable sales months? One minute you're celebrating a big win, and the next, you're wondering where your next client is coming from.
section five
The “6 Steps to Close Won Framework” Book
Closing high-ticket clients shouldn't feel like a shot in the dark, yet for many coaches, it does.
You’re unsure of the exact steps needed to take a cold lead and turn them into a paying client, and without a clear framework, you're left guessing and hoping for the best.
Let us provide you with a proven process to guide you from initial contact to a successful close.
The six steps inside this book will teach you how to lead conversations confidently, handle objections like a top 1% salesperson, and close more deals consistently.
section six
The Cold to Closed Sales Script
Reaching out to cold leads can feel like walking into a conversation blind. You’re unsure of how to get past the initial resistance, and it’s hard to know what to say to turn a cold lead into a paying client.
Let’s change that with the Cold to Closed Sales Script where you’ll learn exactly what to say at every stage of the conversation to break down resistance and guide your prospect toward a confident “yes”.
section seven
NLP Mastery: Shattering False Beliefs
Your prospects come to you with deep-seated doubts and limiting beliefs—whether it's about your offer, their ability to succeed, or the value of your program.
These mental blocks can make closing the deal feel like an uphill battle, as you're constantly fighting against objections rooted in fear or uncertainty.
To counter that, you’ll learn how to use Neuro-Linguistic Programming (NLP) to reframe and dissolve these limiting beliefs before they ever become objections.
section eight
Sales Call Breakdown Vault
The best way to learn how to close more deals is by watching real pros in action. Theory and advice can only take you so far—you need to see what actually works in live situations.
With the Sales Call Breakdown Vault, you’ll get access to six real sales calls, broken down step-by-step. So you can see how top performers handle tough objections, steer conversations, and turn hesitant prospects into paying clients.
section nine
NLP-Sales Supercharger
Ever feel like your sales conversations hit a wall? You’re talking, but the prospect just isn’t connecting with what you’re saying, leaving you stuck and unsure of how to guide them toward a decision.
The NLP-Sales Supercharger changes all of that.
Using Neuro-Linguistic Programming, you can now influence decisions at a subconscious level through a specific line of questioning, build trust faster, and create emotional connections that lead to natural, confident closes.
With NLP, you’ll be able to turn even the toughest sales conversations into wins without feeling like you’re pushing too hard.
section ten
The Storybooking Method
Ever wonder why some coaches can instantly connect with their prospects while others struggle to keep their attention?
The difference isn’t just in what they offer—it’s in how they tell their story.
Without a compelling story that speaks to your prospects' emotions, your pitch can fall flat, no matter how great your offer is.
But with the Storybooking Method, you’ll learn how to turn your personal journey into a story that builds trust, establishes credibility, and highlights the transformation you can provide—so your prospects aren’t just interested, but ready to book a call with you.
section eleven
The POP & ACA Appointment Setting Framework
Setting appointments that actually convert into high-ticket clients can feel like a constant struggle. You might get prospects on the phone, but turning those calls into serious opportunities can feel like an uphill battle.
Inside the “Close Won Academy”, you’ll get access to an Appointment Setting Framework used by 8-Figure brands to learn how to properly qualify prospects, humanize your setting conversations, position your offer effectively, and ensure that each conversation sets you up for success.
section twelve
Art of Diffusing Objections
You’ve probably experienced it before—everything seems to be going well in the conversation, and then your prospect throws out an objection that completely derails the sale.
bonus
Weekly Sales & Setting Accelerator Calls
Without real feedback, it's hard to know what’s working and what’s holding you back.
You may be putting in the effort, but without guidance, you’re likely repeating the same mistakes, missing out on chances to improve, and struggling to reach your full potential as a master sales communicator.
When you join the “Close Won Academy”, you’ll get access to LIVE Weekly Sales Accelerator Calls—sessions where you receive personalized, expert feedback on your sales and setting approach. Each week, you'll identify areas for improvement, fine-tune your strategy, and gain the insights needed to consistently close more deals.
bonus
Access To An Exclusive Group Chat For Support and Networking
When you join the Academy, you’ll gain exclusive access to a community of fellow Fitpros and coaches who are on the same journey.
This exclusive chat group gives you the space to ask questions, share wins, and receive real-time advice from those who understand exactly what you’re going through.
With this network of support, you’ll never feel stuck or isolated again—there’s always someone ready to help you move forward.
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
Still Have Questions?
Frequently Asked Questions
How soon will I make a return on investment?
The return on investment depends on how quickly you apply the principles taught inside “Close Won Academy”. Some members start seeing improvements in their sales conversations and start closing deals within the first few weeks, while others take a bit longer to implement the strategies and see results. The more you engage with the content and apply the training to your sales process, the faster you’ll start closing high-ticket clients.
Do I need a big following to close prospects?
No, you don’t need a big following to make high-ticket sales. In fact, many coaches with small, engaged audiences are able to close high-ticket clients using the strategies inside “Close Won Academy”. It’s not about the number of followers you have—it’s about how effectively you communicate your value and lead the sales conversations with that audience.
Do your methods work outside of Canada and the USA?
Yes! The sales techniques and frameworks taught in “Close Won Academy” are universal and have been successfully applied by clients across various countries and industries. Whether you’re in Canada, the USA, or anywhere else, the strategies will help you close deals with high-ticket clients.
Is there a discount if you pay in full?
Yes! You can either choose the $97/month option or save by opting for the $799/year option, which gives you a discount when you pay in full. The annual option ensures you get the full value of the “Close Won Academy” with a price break.
Do I need previous business coaching to make this work?
Not at all. “Close Won Academy” is focused on mastering the most crucial and foundational part of your business which is sales. Whether you’re a well established Fitpro, Nutrition Coach, or just one getting started, the strategies you’ll learn in “Close Won Academy” will help you close clients and grow your business, regardless of your previous business experience.
How long will it take for me to go through “Close Won Academy”?
The “Close Won Academy” is designed to be self-paced, so the timeline depends on how much time you dedicate to it. On average, members spend a few hours per week going through the content. However, many members begin implementing the strategies immediately and start seeing results in their sales conversations within the first few weeks.
Are there ongoing updates to “Close Won Academy”?
Yes, there will be ongoing updates to “Close Won Academy”. As new sales techniques, tools, and insights emerge, the content will be updated to ensure you’re always learning the most up-to-date and effective strategies.
Do you provide 1-on-1 coaching?
Currently, the “Close Won Academy” does not include 1-on-1 coaching as part of the base program. However, if you’re looking for personalized guidance, Nick does offer 1-on-1 coaching which you can discuss by booking a call - HERE.
Is there group coaching if I buy this?
Yes! There is group coaching access where you can ask your questions during live calls. This is an excellent opportunity to get direct feedback and connect with others in “Close Won Academy” who are going through the same journey.
I’m brand new and don’t know what my niche is. Is it too early to join?
No, it’s not too early. The academy helps you identify your niche by guiding you through the process of clarifying who you want to help, what you’re offering, and how to present it. You’ll also craft your refined market statement to get clear on your target audience and the transformation you’ll provide.
Does this teach PIF or MRR?
The “Close Won Academy” teaches both Pay-In-Full (PIF) and Monthly Recurring Revenue (MRR) sales strategies. You’ll learn how to structure your offers to fit either model, depending on what works best for your business.
Exclusively For FitPros & Nutrition Coaches | Cancel Anytime | Instantly Access Over 25 Sales Tools
Worried it may not be for you? Don’t worry, Your Enrollment is
backed by a 30-day 100% money back guarantee.
Worried it may not be for you? Don’t worry, Your Enrollment is backed by a 30-day 100% money back guarantee.
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